Mumzworld is the first and largest mother, baby, and child platform in the MENA region, offering 240,000 SKUs from over 4,000 leading brands, of which 96 have exclusive partnerships with the company. By positioning itself as an “extension of a mother’s life”, the company has not only emerged as a leading e-commerce player with massive potential (e-commerce sales of 2% in MEA vs. 14% globally), but also cultivated a highly-connected and committed network to empower mothers in the MENA region.