Lamsa is the leading Arabic Digital Kids World availing to children interactive “edu-tainment” content, fostering children’s imagination, creativity, and love for reading and learning and contributes in building a knowledge-based generation of young children attached to knowledge in its various forms and shapes, taking pride in their language, culture, and heritage. Children can access Lamsa through smartphones and tablets including the iPhone, iPad, and Android devices and is available through major Application Stores including: iTunes, Google Play, and Amazon. Lamsa works closely with major industry players including Children Content Producers & Owners, Media, and ICT enablers in the MENA region.