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Umrahme is one of the fastest growing online travel portals in the Middle East and Asia, focused on the distribution of dynamically-priced holiday packages. The brand has built a broad and deep supply offering which includes over 600,000 unique visitors on its website, with 43% of the orders from repeat customers. It delivers customized deals to clients and travel agents by concentrating efforts on digitization and expansion via B2B and B2C channels.